Massive promotional campaign
The Magic of Christmas offers you unrivalled exposure and a potentially huge audience for your products. Buyers will be attracted through a fully integrated £1.5m marketing and PR campaign comprising:
| WHAT | WHERE | REACH/IMPACTS |
|---|---|---|
| TV advertising | ITV & GMTV (Midlands) | 3,535,520 |
| Outdoor advertising | Posters situated at roadsides,train stations & shopping malls | 3,546,000 |
| Radio advertising | Heart FM & Touch FM | 5,677,439 |
| Regional/local press advertising & inserts | Key titles across the West & East Midlands | 3,800,000 |
| Magazine advertising & inserts | What’s On & Kids’ What’s On publications | 234,460 |
| Public relations | Features, competitions and diary dates placed in all relevant newspapers, magazines & websites | Estimated £1,250,000 worth of editorial coverage |
| Targeted leaflet distribution | Door drops & targeted leaflet runs | 550,000 |
| Online promotion | Key parenting/mum’s online communities & websites | 1,000,000+ page impressions |
Be part of The Magic of Christmas
Call the sales team on 020 7471 1082
sales@magic-of-christmas.com
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